Billboard Advertising UK

Billboard costs vary depending on the format, location, and campaign duration. A standard 48-sheet poster billboard starts from £650 for a 2-week cycle, with digital billboards from £850. London and major cities command premium rates. Use our pricing calculator above for an instant estimate, or contact us for a tailored quote.

A 48-sheet billboard is the UK's most popular billboard format, measuring approximately 3 metres high by 6 metres wide (10ft x 20ft). They are typically located on main roads, retail parks, and high-traffic areas across the country. The name comes from the traditional printing method where 48 individual sheets were pasted together to create the full poster.

Typical billboard campaigns run for 2-week cycles, but we can arrange campaigns from 2 weeks to 12 months or longer. Longer campaigns benefit from discounted rates and greater frequency. Most clients start with a 4-week campaign to test the waters and then extend once they see results.

Yes. Our in-house design team can create your billboard artwork, or we can work with your existing agency. We provide artwork templates and specifications for every billboard format. The best billboard designs keep it simple: one clear message, bold imagery, minimal text (seven words or fewer is the general rule), and a prominent logo.

We provide estimated reach and impressions data based on traffic counts and industry-standard methodologies (Route data). For digital billboards, we can provide more detailed analytics. Many clients also track effectiveness through website traffic spikes, branded search volume increases, QR code scans, or promo code usage during the campaign period.

Yes. We have access to billboard sites across every region of the UK, from central London to rural locations. We work with all the major media owners including Clear Channel, JCDecaux, and Global, giving us access to over 40,000 sites nationwide. If the site exists, we can book it.

Traditional billboards display a single printed poster for the entire campaign period, giving you 100% share of voice. Digital billboards rotate between several advertisers, typically showing each ad for 10 seconds at a time. Digital is more flexible because you can change creative easily and run different ads at different times. Traditional is better when you want guaranteed visibility 24/7 with no sharing. The best choice depends on your budget and campaign goals.

Typically 2 to 3 weeks from confirming the booking to your campaign going live. That gives time for artwork approval, print production (for traditional billboards), and scheduling the installation. For digital billboards, the lead time can be shorter, sometimes as little as a few days, since there is no physical production involved.

Yes. We can show you a list of available sites in your target area, complete with photos, traffic data, and pricing. You can pick specific sites or let us recommend the strongest options based on your target audience and budget. We always provide site photos and location details before you commit.

Yes. We offer volume discounts that increase with the number of sites you book. 3 to 5 sites gets you 5% off, 6 to 10 sites gets 10% off, 11 to 20 sites gets 15% off, and 21 or more sites gets 20% off. Longer campaign durations also benefit from reduced per-cycle rates. Use our calculator above to see exactly how discounts apply to your campaign.